Buckle Bunny is the stereotype of women who idolize rodeo stars. The name comes from the belt buckles that are rodeo prizes that the rodeo winners will give to them if they like them enough. They are considered groupies and get criticized by Country women for being fake. This type of style seems to have gained recent recognition through the Coquette community on Pinterest, and it overlaps with the other Coquette subtypes of Farmers Daughter and Trailer Park Princess . Buckle Bunny re-emerged in popularity in 2024 thanks to the pop musician Chappell Roan and her album The Rise and fall of the midwest princess.

Visuals found in the Buckle Bunny aesthetic tend to have overlap with Western , Americana / Vintage Americana , Southern Belle , and Country/ Soft Countriana .

The fashion of this aesthetic has a heavy western influence but with a more feminine, southern belle feel.